CNN has announced that its new morning show, which will continue to air under the present moniker while a new set is constructed, will debut on November 1. This will allow the show to acquire viewers in the week preceding the midterm elections.
The show’s title will be “CNN This Morning,” the network said on Wednesday. The show, presented by Kaitlan Collins, Poppy Harlow, and Don Lemon, will replace “New Day” on weekdays from 6 to 9 a.m. ET.
With this, Chris Licht, CNN’s new CEO, has made his first major programming adjustment. Licht and Ryan Kadro, who is now CNN’s senior vice president of content strategy, launched “CBS This Morning,” which has since been rebranded.
Despite the similarities in the titles and the fact that both will have an audience-friendly approach, Kadro warns that spectators should not expect an identical replica. CNN would “showcase the entire capability of its newsgathering,” he claimed, since “we can do that better than anyone.”
The show’s New York set is still being built, but CNN wants to capitalize on the predicted increase in viewing surrounding the November 8 election, so it is pressing on in temporary quarters.
He vowed that “CNN This Morning” would showcase prominently the network’s overseas reporters reporting the day’s biggest news stories. Two of the network’s cable competitors, “Fox & Friends” and “Morning Joe” on MSNBC, enjoy better viewership because they present more opinions.
In order to drive home the notion that the show is not simply for those in the New York–Washington corridor, CNN is putting an emphasis on their histories; therefore, familiarising viewers with the new team is another major objective, he said.
The network has filmed promotional content at the family homes of each of the hosts, including Collins’s in Alabama, Harlow’s in Minnesota, and Lemon’s in Louisiana. Each host’s family house is located in a different state.
According to him, the new focus of the show would be “bringing the world home” to the audience.
CNN will try some new techniques and tactics and will keep viewers updated with onscreen notifications of upcoming portions of the show, according to Kadro.